Luxury fashion site ReedFashion evolved from a fashion blog created in September 2014. The early posts on the blog, included short and simple reviews of designer classic shoes.
Throughout the years the blog has continued to grow with a wider range of fashion items being reviewed such as bags and boots, along with celebrity styles, fashion events, collections, and much more.
The ReedFashion website was established in 2015, as a hub for the blog reviews along with an integrated online store, selling these reviewed items.
The company continues to grow and gain exposure, via social media, and invitations to some of the worlds leading fashion designers events.
Customers of the store include celebrities and fashion fans from around the world.
Chris was introduced to the world of fashion at age 19 by a former girlfriend and fashion model. The first event he attended was the Vodafone London Fashion Weekend event held at Somerset House.
He has Italian ancestors and is passionate about classic Italian fashion. Chris is also a big supporter of British fashion, covering designers such as Alexander White and Sophia Webster before they became a well establish and celebrity favourite brand.
Putting his business management honors degree to use, he created ReedFashion to provide footwear fashion fans with in depth reviews on designer classic high heels, as there was a lack of information available online.
The first ever pair of shoes Chris reviewed was Jimmy Choos 'Anouk' pumps in black patent. This is still one of the most sort after styles to date.
'I am honored to have met some amazing people and designers in the fashion world, which I could have only dreamt about when I first had the thought of creating my own fashion company. I take great pride in providing reviews which fashion fans enjoy, and amazing fashion items fans can purchase. To this day I create, design and operate everything on ReedFashion, and I believe this personal approach has been the reason for the success I have achieved.' - Chris Reed